to unveil

Photographic medium has become so accessible and obvious that it has dominated contemporary culture. The popularity of photography and ease to record often leads to a lack of reflection on the meaning and weight of a given action.

Repeat this process consciously.
Turn on the flash.
Take a photo.

Now you have the time.

Installation realized during an ephemeral exhibition Opowieści Niesamowite, which took place on 22nd December 2012 in Gdansk, Poland.
Unicell Poland, owner of Primacol brand, manufacturer of Neon paint helped to create the installation.

fot. Paweł Dudko